Today I'm talking to you about how to get your first 10,000 Instagram
followers I've been doing this over the last six or seven months I'm now to about 16,000 Instagram followers on my account and I want to teach you how to
get them without buying them it's been a lot of fun and I think you're really going to enjoy this one.
Okay so first thing
when you're getting started with Instagram you want to start
with a goal what is your goal for Instagram do you want to attract more b2b
clients do you want to attract more b2c clients are you looking simply for
large branding and to get your name out there more this is really important so
make sure you write down specifically what you're trying to get out of
Instagram to start things off okay.
So the second thing
you want to do is build a profile that converts I want you to be
really deliberate about your picture and your bio make sure your picture is flattering
it speaks to the type of persona that you want to perceive when you're out there on
Instagram and that your bio talks about your credentials and then has a call to action
right there that lets people know that they can reach out to you at any time and
what's nice about the Instagram business profile is that there's going to be a
nice button right there that's going to allow people to click to call you or
click to email you and it really helps to convert business I've seen a lot of
success with my own profile and with all of our clients okay. so I remember
three create an editorial calendar but in order to do this you need to take a look
at all the top Instagram profiles online in your niche so go ahead and do some
competitive analysis finding ten profiles in your niche that have large
followings that have a lot of engagement and take a look at it and make sure that
you pull out all of the best content themes and use that to create your own
editorial calendar take the time to do this step and to really create an
editorial calendar and know how often you're going to be posting before you
start this because it's going to save you a lot of time and it's going to be
important for some of our next steps okay.
So the fourth thing
is you're going to want to do is start publishing and
engaging with people so get a good base of content there before you start kind
of interacting with people don't worry if there's there's nobody kind of
commenting and liking your stuff at the beginning it's okay you want to just
basically get a foundation of posts there so that when people come to the
account they know that this is a solid account and they're going to want
interact with it so do that and once you've got maybe five or ten posts
you're going to start engaging and what I mean by that is you're going to want
to follow other people who are commenting in liking on your competitors and the
similar people in your in your same industry photos and information
because those are going to be the most engaged people so follow them comment on
their things interact with them and really spend the time to do that and you're
going to see floods of people coming in and starting to follow your
account ok another really important thing that you have to do is you want to
make sure you're using the right hashtags don't be shy about this because
every hashtag that you select is going to give you more distribution so when
you're adding a hashtag on Instagram it's going to tell you how many posts
are associated with that you're generally going to want to hit hashtags
that have hundreds of thousands to millions of posts associated with them
because that's going to allow you to have greater distribution and those are
the areas that people want to interact with so make sure that you're using 5-10
hashtags if you do a post even if you don't have a lot of followers you're
going to see a lot of people liking and interacting with your stuff just because
you use those hashtags now keep in mind some of them might be BOTS right from
things like Instagram some of these third-party Instagram tools that's okay
but eventually, you're going to start attracting a large amount of people who
are actually following you and who are liking your stuff who are real people
and in a couple BOTS here and there it's not the end of the world at least it's a
little bit more engagement for you and it helps you with the Instagram search
feed right so the more comments the more likes you get the higher you're going to
show up in the Instagram search feed for the specific hashtag that you set o.
So the last thing
That I have is to make sure to advertise your top post so if you
have a post that's doing 95 percent better than your other posts and Instagram will
tell you this then go ahead and do a promoted post there right and then also use that
information and create more content that similar to that same one that did so well
because people like certain content themes they don't like others I've certainly been
surprised by what some people like and what they don't want I do post and I think that
you will be too okay so as far as Instagram goes that pretty much all you need to do
the more you engage the more time you spend doing these things interacting with other
people posting great content doing advertising on your top posts using the best hashtags
and interacting with influencers and kind of building relationships with the top people
in your industry the faster your accounts going to grow, I think that this is one of the
best ways right now for people to attract businesses for sure if you are a persona
online you're a person running your own business it's great for the beauty it's ever been
great for b2b clients for me it really just across the board we are seeing some level
of success on Instagram now it's not going to be driving as many commerce sales as
something like Google Adwords or search engine optimization but there certainly
is a lot of value to this component of the marketing mix and I wish you a lot
of success, if you have any more questions about Instagram or you want to
learn more go to ignite visibility comm we've got a great guide on it that'll
teach you everything you need to know
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